Brand Innovation

Brand Innovation: Stay Ahead of the Game

Comfort zones. Love them or hate them – most of the time you have to step out of them.

Have you ever had to step outside of your comfort zone regarding your career, your side hustle, or even your personal life?

It’s a scary thought, we know. But sometimes you’ve got to do, what you’ve got to do.

We’re going to make it simple for you. Here it is, folks:

If you’re waiting for permission to do what you think you need to do, this is it: do it.

Do it.

Do. It. Now.


A September Association Chat  episode reminded us of how comfortable we all seem to get with routine.

In some respects that’s good.

Routines like brushing one’s teeth, hitting the gym, or taking time to meditate are a baseline for a healthy human life.

However, sometimes we need to step outside of our comfort zones and take up the reins of what we are truly capable of accomplishing.

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Technology and society are changing quickly, and with these changes we must become more innovative, as well.

How quickly can you apply your knowledge? Can you build on others’ ideas? When are you adding to your skill set? Whom do you talk to that challenges your assumptions?

Amplified Growth was built on taking calculated risks and trying to learn new knowledge and skills as quickly as possible so that we can stay ahead of the game.

What does this look like in our world? It’s an innovation diet of reading new books, articles, blog posts, listening to audiobooks, podcasts, and new music; taking online courses and certification programs; and asking many more questions of the people we run into in our day-to-day life.

Some of that learning applies directly to our brand, some of it informs it, and some of it isn’t remotely connected. But it’s all important.

It all helps in building creativity, knowledge, and a unique set of experiences and skills that not everyone has to offer. In a world embracing more AI and automation, how are you developing your unique strengths as a human?

Playing it safe may have been an effective strategy when there were jobs for the cogs in the wheel, but that day is past.

There’s a lot of work that needs to be done by humans who have the ingenuity to find new solutions for our very unique and nuanced problems.

What are you doing to live out loud? How are you embracing your strengths to make your profession, community, and society at large stronger?

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