social media hacks blog post intro

Social Media and SEO: 50 Quick and Easy Tips to Improve Your Digital Strategy Game [Just ONE of these tips is worth the time to read this post!]

social media hacks blog post introSpeaking about Social Media and SEO

One of the most satisfying things I get to do is travel to different cities and talk with people I’ve never met before about ways they can improve what they are doing with social media and search engine optimization (SEO). Does this sound normal? Maybe not. Travel is not so glamorous anymore (let’s hear it for systemic delays and travel drama!) and the time away from home is not ideal, but I swear it is worth it and here is why…

KiKi speaking at XDP 2017
Speaking at ASAE’s XDP conference 2017.

These speaking engagements are such meaningful experiences (for me and I hope for the participants, too) because while I am talking with whatever group I’m talking with, we are able to cut through the theory and get to what really matters for most of us…and that is results.

I walk away from speaking with these audiences feeling like I’ve done something good for people, and I have!

When I speak to a room full of people, I am able to take my consulting experiences, what has worked and not worked, and reach many people at one time. I want to be able to provide value to everyone and that has led to identifying those pieces of advice that make the most impact.

Getting to the ROI of Social Media

The people who attend my talks are often the leaders of organizations for every kind of industry you can think of and while there are many differences in what each of these industry leaders might focus on content-wise, there are some things they all have in common. They are all trying to do the best they can to reach their ideal audiences in order to motivate them to do something. That something may be to register, become a member, buy a subscription, attend a meeting, donate, volunteer, or engage; but all of these things are conversions of some sort and everyone wants and needs those conversions. If you aren’t getting them, you’re failing.

Here is the truth: A million Facebook likes means absolutely nothing if they aren’t moving you closer to your goals. I am thrilled when I can show people how to change that relationship with social media so that they can connect the dots between their social media efforts and return on investment (ROI).

Use These 50 Tips to Optimize Your Social Media Efforts

clipboard with phone and keys
Get strategic about social media: Manage the tech. Don’t let the tech manage you.

Over the years I have identified some relatively easy tweaks to make to improve your social media and SEO results immediately. These are changes that will work for anyone and I am all about practical improvements that improve on outcome – these ideas move beyond theory.

There are many ways to improve on what most, if not all, organizations are already doing with their digital strategy and all it takes is some practical application of tactics and tools that get people closer to their end goals.

The slides below feature 50 of these tips captured in a PowerPoint for your enjoyment. I only wish I had a recording to share with everyone because it would explain a lot of these slides better than the few words you see posted on them. [Want to explore having me speak to your group? Contact me here]

My One Small Request to You

If you are reading this and you were in one of my recent presentations on this topic, please leave a comment or your feedback on what you liked about it, what I could improve upon, and your most valuable takeaway from the experience. I want to do the best I can for people and I want to be the best I can be in everything I do. Please help me by sharing your feedback. I am thankful for your comments.

Talking to NESAE audience in Newport, RI

Want More Association Resources Like This?

Check out the Association Chat Podcast! This episode is all about member engagement and runs about 34 minutes long. I think you’ll like it.

Association Chat (est. 2009) is an online community and weekly chat that takes place on Tuesdays at 2pm ET on You can connect with the association community throughout the week on Twitter using the hashtag #assnchat or through the Facebook Group.

Find out more about Association Chat at (*”Cheekily” hashtagged from the beginning! #assnchat – yes, we know what it looks like and no, we aren’t changing it.*)

Links You’ll Love

Facebook Group:…
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Watch Live:

Comments 3

  1. Christina
    June 20, 2017

    GREAT information! I attended your presentation at NE/SAE. At first impression “50” seemed intimidating but then the realization that you only need to implement 3-5 of these strategies to make a difference felt very do-able. It would have been great to listen to this presentation then do a deep dive into a top 10 or even top 5 of your list.

    1. July 3, 2017

      I love that idea, Christina! Curious on which of the 50 would’ve made your Top 10 for a deep dive!

    2. October 12, 2017

      Thanks so much for your comment, Christina! I love that idea about doing the presentation and then offering a deep dive for people who want to learn more. I’ll have to think about that and see if I can suggest trying that out the next time I’m speaking on that topic.

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